Cap'n Crunch. Early 70's cereal commercial, with a JINGLE!

In this ad, Quakers is trying to promote their new product (of the time) - Cap’n Crunch cereal. They are clearly targeting children in this commercial. You can tell that children are their main target due to the fact that they use cartoon imagery in the form of children in order to catch their attention. They make it a fun, “silly”, and playful cartoon as a way to make the children relate that product with fun and silliness. They also have a jingle at the end of the commercial, which tells them that they can find the cereal at the grocery store. The jingle makes it easy for the children to remember the product’s name a where to find it so that they can ask their parents to pick it up for them on their next trip to the store. It also keeps showing pictures of the cereal throughout the ad as a means to stimulate the children’s appetites and get them excited about the taste. It’s a fun commercial which brought back memories of the old days.