"Think Different"

http://www.youtube.com/watch?v=jULUGHJCCj4
Apple’s ad slogan, for a very long time has been “Think Different.” This is a very widely interpretable slogan that everyone, on his or her own level can relate to. This particular ad comes to show you how “different” people throughout “different” times in history have changed the world by “thinking differently.” They want their customers or potential customers, to believe that their product is a gateway for them to “think different” and change the world. They filled the ad with pictures of influential people, who are very well known, as a way to relate their accomplishments at the time with new potential accomplishments that can be explored through Apple’s products. It brought you back through history as a way to show that as time progressed so did technology and with newer technology the more can be done to further advance. They also want to say that they too have thought “differently,” and as a result they’ve revolutionized the world with their products. It was a really nice ad, which leaves its viewers with positive vibes.