Patriotic Ads vs. Fear Ads.

I find that the theme of patriotism in the candidates’ ads is a very effective way of grasping people’s attention and trust. It portrays a sense of pride and love for ones country. It evokes trust in each candidate from their fellow Americans. It gives Americans some ease with their potential president. I believe that a patriotic ad comes off better than fear ads. People generally like to hear positive news. They want to hear of pride and strength, not negative attacks on their opponents. They like some degree of respect for each other portrayed in the all around campaign. That’s not to say that fear ads aren’t effective; they are important as well, but if they are used to often people tent to become skeptical and turned off by them. There is a place for them in campaigning; however patriotism is generally a more appreciated and valuable means of getting the peoples respect and interest. At different times people want different things and at this particular time is seems that people are looking more to patriotism than to fear.