Chevy hopes that by using a catchy slogan (“Like a Rock”), not only will you have their analogy at the tip of your tongue; but that whenever you see one of their vehicles you will relate them with the strength and longevity of a rock. They use this technique in order to help their product stick out in the ad viewers’ minds. They’re hoping that when you are looking for your next car, Chevy’s strong; “Like a Rock” vehicles will be at the forefronts of your mind and at the top of your list. They put the slogan in the emblem so that, when people see the emblem they will be reminded of the phrase and the first thoughts that come to mind will hopefully be strong long lasting ones. It’s a great and effective way to catch people’s attention and leave a long lasting impression on all potential customers.
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