Fear Attacks

Fear attacks in ads, are a commonly used form of campaigning. They have their place in the campaigning process and have been an extremely effective aspect of it as well. Although you can't always believe what your being told, it's important to be exposed to the possible outcomes of each candidate before you vote; whether positive or negative. Sometimes the approach the opposing candidate may take, will seem harsh or overindulged; so you have to analyze and filter where you feel is necessary. By the looks of it, people are becoming less and less interested with that aspect of the campaign. They are focusing more on the issues posed to each candidate upon election, than the fears each pose (lack of experience or age, for example). It is still a commonly used practice and probably will be for years to come. It is definitely a useful and important tactic, and should not be overlooked under any circumstances. It should not be the focus of one's campaign; however it definitely should play a role in both the candidates campaign and the voter's decision.