Race in ads

Race in ads can be and is an effective method of advertising. It has been used in different forms over the years. Back in the old days, many used race connotations in ads in negative ways (by bashing certain races). However in our days it is used more positively or respectively, by perhaps suggesting certain products compliment particular races or by using people from an array of different backgrounds in an ad to show that their product is not bias and suits all. The companies advertising their products hope that by doing this they will attract people from across the spectrum (so to speak). In the old days companies may have come off a bit racist in many of their ads (Uncle Ben’s Rice for example), but that is what attracted the customer base they wanted at the time. Times however have changed and if they were to produce ads today like the ones they did back then, they probably would have a difficult time selling their products and get a mouth full from the public due to how racist their ads come off. If used properly race in ads can prove effective for companies and has over time.