Garnier Frutis commercial

The ad opens up with a girl who has lifeless hair. She looks dull and somewhat depressing, until she discovers Garnier Fructis shampoo. Once she used the shampoo the picture changed from grey to color and the atmosphere became more lively. The company is trying to convince their customers or portray an image to them, saying that your hair will be more “lively” due to their shampoo and therefore your life will be happier and more “lively”. The commercial takes place on the beach once she had used the shampoo, probably because the beach generates feelings of happiness and excitement. They are implying that if you enrich your hair with their shampoo, you’ll also be enriching your life. Basically if you have nice hair you’re more likely to have friends, be the life of the party, be more upbeat, happier, etc. If your in a slump Garnier Fructis is what you need.