POP TARTS!

In this Pop Tart commercial, they company uses a jingle throughout the ad. It most likely does this, in order to catch the attention of the children who this ad is targeting. The catchy tune resonates within the minds of the children even after the ad is over. They do this so that they will remember to ask their mom to buy them delicious Pop Tarts, which according to the commercial do not even need to be refrigerated. The ad also has a man’s voice in the background, which is probably more directed to the adults who may come across the ad while watching TV. It also uses caricatures of children with Pop Tarts making it a “cute” and friendly ad, while once again catching the children’s attention. It makes the Pop Tart experience look warm, fun and delicious. By the end of the commercial children are probably craving the “crispy” and “delicious,” anytime treat.