Myths in ads

Myths in commercials are commonly used to "trick" people into believing what they hear or see. Often in ads you'll see an exaggeration of a certain place or event, used to create an image in the viewers’ minds that they will relate the product with. An example of such would be Burger King’s commercial wherein the company uses the myth that “real men” are meat eaters and can not be satisfied by simple “chic food,” like quiche for example. If you’re a man you need meat and if you really want to be satisfied you need Burgers (from Burger King of course). The ad plays on the assumption that all men love meat. It creates this world for men by incorporating a body builder into the ad and tipping over a mini van, (because those are only for soccer moms). It makes you feel that in order to be a “real man,” you must eat meat. By creating this myth it targets male viewers who due to this commercial feel obligated (in a sense) to be meat eaters; because they feel that if they don’t, they may be looked upon as a weak, effeminate, and often cowardly man, otherwise know as a pansy.